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South Africa – SIS launches new South African betting channel with Marshalls World of Sport

By - 29 October 2021

SIS has launched a new South African 24/7 Live Betting Channel with sportsbook operator, Marshalls World of Sport.

The new 24/7 Live Betting Channel, a tailored solution for the South African market, includes a range of SIS’s numbers betting products such as the twice-daily 49’s draw, as well as a new regular 39’s draw – created to provide more betting opportunities for 49’s customers.

The South African channel also consists of greyhound racing, with up to 38,000 events – depending on province – as well as horse racing from around the globe, to ensure profitable short-form content is available throughout the day.

The content-based 24/7 service has been delivered to Marshalls as a full end-to-end solution, featuring live streamed pictures, data, commentary, on-screen graphics with betting prompts and a range of markets and prices including SIS Trading Services, which provides betting operators with a range of markets and pricing for live racing covering the entire betting lifecycle of a race.

SIS’s new 24/7 Live Betting Channel is now live within Marshalls’s retail outlets across South Africa, as well as its online operation.

Joe Andrews, Digital Sales Manager at SIS, explained: “It’s an exciting step for us to be partnering with Marshalls to deliver our new South African 24/7 Live Betting Channel, which has been tailored for the South African market and now features our revamped 49’s offering.

“Numbers betting is hugely popular in South Africa, where there is a strong affinity to the 49’s brand, and Marshalls’s customers will enjoy the refreshed 49’s draws and new products that are now on offer. Alongside horse and greyhound racing, Marshalls has a comprehensive live betting channel that will help drive customer engagement across all hours of the day.”

Jeremy Marshall, Owner of Marshalls World of Sport, added: “We have been hugely impressed with SIS’s new 24/7 Live Betting Channel since launching it to our customers and it will no doubt help us to increase engagement and provide incremental revenues.

“Having access to a bespoke channel specifically tailored for the South African market is of huge value to us as a company, with this partnership proving that SIS understands local market needs and requirements perfectly, wherever you are in the world.”

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