Interactive
Spain – Codere launches casino in the metaverse
By Phil - 22 November 2022
Latin American operator Codere has become the first Spanish gaming company to offer its customers a casino experience in the metaverse.
Launching on November 18 until December 22, players will be able to enjoy horse racing at Bingo Canoe, through a pilot game of strategy and competition in the virtual universe.
The company stated: “Thanks to a virtual reality device, participants will be able to access an immersive experience in a space that is as fantastic as it is real. In addition to navigating the company’s new racetrack and experiencing unusual sensations, they will be able to compete in groups of four to win the Codere MetaCup.”
Luis Sánchez, corporate director of Technology and Digitalization, said: “With the boom in video games, the increase in teleworking, and the emergence of new technologies available on the market, we are increasingly aware of the need to enrich our gaming and entertainment offerings by incorporating new digital experiences that until not too long ago only seemed like science fiction. Technology is advancing in a disruptive way, and at Codere we want to keep up with it, betting on technological innovation, which is part of our DNA. Having the best professionals and technology partners allows us to continue advancing in the most solid way possible.”
Ignacio Díez, Director of Retail Marketing Spain, added: “We are very proud to launch this pilot test in our most emblematic room and give customers the opportunity to enter a completely new and immersive experience. A competitive, real-time strategy game, with which we consolidate our commitment to offering the best and most innovative products to ensure maximum enjoyment for our customers”.
