According to The Directorate General for the Regulation of Gambling’s (DGOJ) 4th quarterly report on the development of the online gambling market (October-December 2018) GGR for the quarter stood at €189.46m an increase of 4.21 per cent over the previous quarter and an increase over the same quarter in 2017 of 10.74 per cent.
Of the GGR €189.46m €99.93m over half (52.74 per cent) was generated by sports betting. €64.77m was generated via online casinos (34.19 per cent) €21.08.m via Poker (11.13 per cent). €3.51m via Bingo (1.85 per cent) while GGR for competitions stood at €0.17m (0.09 per cent).
The sports betting segment experienced a growth rate of 2.33 per cent compared to the previous quarter and -2.10 per cent year on year. Once again the growth is mainly down to in play betting which grew by as much 13.13 per cent while conventional bets decreased by -5.31 per cent compared to the previous quarter.
Meanwhile bingo experienced an increase of 11.67 per cent compared to the previous quarter and an increase of 12.03 per cent with respect to the same quarter in 2017.
The online casino sector continued to grow increasing by 6.38 per cent compared to the third quarter of 2018 and reported an annual variation of 32.59 per cent. According to the DGOJ, the growth in the online casino sector is mainly due to online slots, which were first permitted in 2015, which has in turn led to an increasingly higher market share.
When it came to competitions they experienced a decrease of -46.94 per cent in the quarter and -89.43 per cent year on year. According to the DGOJ the segment is showing an irregular behaviour pattern with annual variation rates in the fourth quarter standing at 35.71 per cent in 2015; 6.44 per cent in 2016 and -27.65 per cent in 2017. The overall result is that the market share of competitions with respect to the other segments of the market is decreasing sharply.
Poker filed an increase of 6.40 per cent over the previous quarter and an increase of 36.54 per cent year on year. The increase is mainly due to cash poker, which recorded a growth in the quarter of 8.95 per cent.
Marketing spend in the quarter stood at €95.11m, an annual growth of 46.58 per cent. Broken down into segments companies spent €9.67m on affiliate marketing; €3.48m on sponsorship; €32.15m on promotions; and €49.81m on advertising. Compared to the previous quarter, this expense increased by 25.11 per cent, mainly due to a €36.58m increase advertising spend.
The monthly average number active users stood at 858,285 a growth of 25.49 per cent with respect to the same quarter of the previous year. Meanwhile the monthly average of new registrations stood at 256,070 users an annual increase of 27.61 per cent.