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Spain – Highlight Games signs La Liga deal to access archive video footage for virtual game development

By - 27 April 2023

London-based video virtuals and instant win games specialist Highlight Games has signed an exclusive multi-year deal to access LaLiga’s archive of video footage for use in the development of a new suite of officially licensed LaLiga Spanish virtual sports football games.  Licensed Footage will be edited by WSC, Highlight Games’ exclusive partner, using their patented algorithms and software.

Featuring years of LaLiga archive footage, games will showcase some of the most successful clubs and players to have participated in one of the world’s most popular football leagues.  Exclusive SOCCERBET games and Scratch of the Day instant games featuring official highlights from the best moments of the competition will be available in both Spanish and English commentary.

“I’m delighted to announce this transformational deal that will take Highlight Games’ suite of SOCCERBET products to the next level,” said Steven Holmes, Co-CEO, Highlight Games.  “The signing of this exclusive agreement is a testament to the overwhelming success of our games across Europe and Africa and the impact that our business has had on the virtual sports market.  The global appeal of LaLiga – one of Europe’s premier football leagues – is undeniable, and I’m confident that the addition of this new product, which will feature football mega stars past and present, will be a fantastic addition to the Highlight Games portfolio of football content.”

“We are excited to continue our partnership with Highlight Games and support their development of innovative LaLiga virtual sports games using WSC Sports’ AI-powered video solutions. This collaboration will enable the creation of engaging and dynamic games featuring some of the most iconic moments and players in LaLiga’s history,” said Aviv Arnon, Co-Founder and CBDO, WSC Sports.

“This agreement is proof of the commitment of LaLiga, Highlight Games and WSC Sports to support growth and transformation of the football ecosystem through innovative video content. Our partners’ expertise will be vital in building fan experiences in different key locations,” stated Óscar Mayo, LaLiga’s Executive Director.

Highlight Games’ flagship SOCCERBET games featuring archive Serie A, English Football and Turkish Super Lig footage are the most popular virtual sports football products in Italy, Turkey and Africa. 

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