Playtech has launched a managed online and mobile sportsbook offering for MARCA, Spain’s most popular sports media brand.
The MARCAapuestas.es launch follows a long-term agreement signed between MARCA owners Unidad Editorial and Playtech to manage the online and mobile sports and gaming operation for its flagship sports media brand.
The exclusive, multi-year, fully-managed online and mobile software and services deal has seen Playtech successfully migrate existing MARCA players from the previous legacy offering to its cutting-edge platform.
Playtech has delivered a new MARCA online sportsbook, table games and casino platform, with newly enhanced live casino and progressive and slot titles due to launch in the coming months.
MARCA was founded in 1938 and is Spain’s most read daily print and online newspaper with a daily audience of more than 2.5m.
Shimon Akad, COO, Playtech, said: “Our proven success of delivering leading media brands in regulated markets with a complete sports and gaming offering has enabled us to extend our reach and we’re delighted to be working with MARCA. The MARCA brand will reach new heights by using our industry-leading, best-performing sports betting and gaming Omni-channel software, platform, systems, and content, and we look forward to continue working closely with the team in the months and years ahead.”
Elicia Martinez, Business Development Manager, Unidad Editorial, added: “We’re delighted to be working with Playtech on the next phase of MARCA’s online and mobile betting and gaming offering and the migration to their technology has been highly successful. The Spanish market is rapidly maturing and we’re confident Playtech will be able to deliver the sophisticated and highly engaging offering our readers want.”