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Spain – R. Franco brand Wanabet.es migrates to SBTech’s sportsbook

By - 11 February 2020

SBTech has boosted its European presence by securing a long-term sportsbook deal that will see  R. Franco’s Wanabet.es migrate to SBTech’s sportsbook. The deal marks the second time a Spanish facing brand has migrated from its current provider to SBTech’s sportsbook.

The move allows Wanabet.es to deliver an online sports betting experience and fulfil its market potential in Spain. Using SBTech’s sportsbook, Wanabet will have greater control of risk management driving its sports that will maximise the brand’s revenue potential.

The success of SBTech’s localised approach has seen additional partners such as Luckia and Bethard perform well and the announcement signifies SBTech’s commitment to driving growth with B2B gaming partners in Europe.

Andrew Cochrane, Chief Development Officer at SBTech, commented:“The migration of yet another visionary brand to SBTech is testament to not only our innovative product offering, but also the strength of our commercial and product teams throughout a rigorous sales process. We look forward to working closely with R. Franco to take them to the next level of performance through our industry-leading, market-ready sportsbook.

“The migration process can often appear daunting for an operator, but our extensive experience in what has now been multiple successful migrations to the SBTech sportsbook created the perfect foundation for R. Franco to seamlessly migrate to SBTech. This is the first of many we can expect to see during 2020.”

Javier Sacristán Franco, Digital and Operations Director of R. Franco, added: “Spain is a rapidly evolving and growing market and to build on our success we knew we had to take our offering to the next level. We firmly believe that SBTech’s best-in-class sportsbook will enable us to achieve this and futureproof the business for many years to come.”

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