Yggdrasil Gaming has chosen the inaugural SBC Summit in Barcelona as a venue for its 2020 promotional activity.
SBC’s new flagship event, which takes place at Fira de Barcelona on 8-11 September, is set to be one of the biggest gatherings of igaming executives on the 2020 industry calendar. A section of the 18,000 square metre exhibition space has been designated as the Casino Zone, where Yggdrasil will showcase its brand and latest innovations.
As part of its promotional campaign at the SBC Summit, Yggdrasil’s CEO Fredrik Elmqvist will also deliver a presentation on the main conference room stage, which has a capacity of more than 700 attendees. Elmqvist commented: “We’ve long been supporters of SBC and its events, which always attract the best companies and individuals the industry has to offer, in turn providing some fantastic high-level content and networking.
“Staging this event in Barcelona in an even bigger venue shows, that similar to Yggdrasil, just how rapidly SBC has grown in such a short space of time. We are pioneering the most globally disruptive and scalable business models in the industry at the moment and we’re very excited to attend this high profile event, and showcase them at SBC Summit in September.”
Stewart Darkin, Managing Director of SBC’s CasinoBeats brand, added: “We’re delighted that a world-class games provider like Yggdrasil has recognised the potential offered by SBC Summit and are looking forward to working with them in the build-up to Barcelona. With a huge number of senior executives from operators around the world due to attend the event, it is a great opportunity for suppliers to showcase their latest innovations, hold meetings with buyers and network with valuable new connections.”