Static to Smart: Reinventing the Ad Lifecycle
Creatopy CEO, Tammy Nam, discusses why dynamic, data-fed campaigns are resonating with early adopters like Superbet, and where the platform is headed next.
Tammy, what’s Creatopy’s broader vision for ad innovation – and how does Live Data align with your goals?
We’re building an AI-powered platform that unifies the entire ads lifecycle, from ad creation at scale to publishing, insights and optimisation, all under one roof, not scattered across dozens of tools like it is today. Live Data reflects our mission to remove friction in the ads campaign lifecycle. Now, brands can update ads in real time so that every impression or click reflects a customer’s intent based on the latest offer, odds or inventory. It turns static ads into dynamic, data-driven experiences.
You’ve called Live Data an “industry-first.” What makes this solution unique compared to other dynamic ad technologies on the market?
Live Data links published ads directly to real-time data streams such as odds, prices, rates, discounts, so campaigns update automatically. No manual intervention. No delay. Most so-called dynamic solutions still require hand-holding and dev cycles. Live Data is seamless, fast, and fully automated. That’s the real breakthrough.
What are the main challenges you faced in bringing Live Data to market, and how were those overcome?
The biggest hurdle was integrating client APIs while meeting strict security and compliance requirements. We solved it by working closely with client teams to align on protocols and build a secure, scalable bridge for their data.
You claim a 20 per cent increase in first-time depositors using Live Data, what do you attribute that performance lift to specifically?
Real-time personalisation is one of the most powerful levers in digital advertising. For fast-moving sectors like igaming, delivering up-to-the-minute odds or time-sensitive offers gives brands a distinct edge. Live Data makes that effortless through not only automation, but by providing relevance at scale.
How does Live Data technically integrate with external data sources to enable real-time creative updates without manual input?
Live Data connects through a client-provided API, allowing us to pull real-time data directly into the creative without any manual steps. It’s fully automated by design.
How does Live Data support responsible advertising practices in a highly regulated sector such as gambling?
We only partner with brands that follow safe advertising standards. That’s table stakes. Our system is built to support compliance, automatically and at scale.
Superbet has adopted your technology, can you share any insights into how they’re using it and what initial feedback has been?
Superbet is using our platform to promote marquee events like the FIFA Club World Cup. The feedback has been overwhelmingly positive. They’ve called out not just the performance results, but the level of partnership, valuing the flexibility and hands-on support our team provides.
Why did you chose igaming as an initial focus for Live Data, and which verticals do you see as the next most promising for adoption?
iGaming is fast, competitive, and data-rich, exactly the right proving ground for Live Data. Until now, there wasn’t a reliable or efficient solution for dynamic, data-fed campaigns in this space. But the use case is far broader. We’re already seeing strong demand across travel, finance, retail, and entertainment.
How does the use of real-time, verifiable data in creatives impact consumer trust and overall campaign effectiveness?
Everyone’s been burned by an ad that overpromised and underdelivered. That kills trust. Live Data removes that friction. The offers are real, the pricing is current, the experience is consistent and trust compounds. It turns into brand equity and higher conversion.
Looking ahead, how do you see Live Data evolving in the next 12–24 months?
We’ll expand into new industries and deepen personalisation. The goal is to make ads feel not just timely, but unmistakably tailored, like they were built just for you.
Tammy H. Nam is CEO of Creatopy, the AI-powered ad campaign platform transforming how marketers create, scale and launch ad campaigns. A seasoned operator and visionary, she’s known for driving growth, profitability and global expansion. Prior to Creatopy, Tammy led Picsart through exponential revenue growth and a unicorn valuation as COO & CMO, served as CEO of Viki (acquired by Rakuten) and built high-impact marketing teams at Scribd and Slide (acquired by Google). With deep roots in SaaS, AI and media, she’s recognised for building enduring businesses, strong cultures and guiding leaders through times of change.
