The Swedish Gaming Authority has granted a Swedish license to Bethard, with its associated white labels, to operate as of January 1 2019.
Bethard has secured three crucial licenses in its strategic markets: the UK, Denmark and Sweden. More licenses are to be expected during 2019.
”We are of course very pleased with having our Swedish license and to have received a green light for continuing growing in the Swedish market. Today I am celebrating together with our white label clients, who now will get the same opportunity as us to carry out operations in Sweden,” said Erik Skarp, founder and CEO of Bethard Group. “Sweden is, for many reasons, a very dear market to us and I am personally looking forward to show what we can do in terms of responsible gaming on our home market. Our goal is to become Europe’s leading betting company, not only in terms of innovation but also in terms of having the courage to take the right decisions in order to be a truly responsible gaming company”.
Bethard Casino is based in Malta and Sweden. The company is currently licensed in Malta, Denmark, the U.K. and now Sweden. Work on a license application for a license in Ireland as well as a state license in Schleswig-Holstein in Germany has been initiated. The company is actively seeking licenses in several other markets and expects to have a licensed presence in most key European markets already by 2020.
Bethard has been granted a Swedish license for the maximum period granted, which is five years. The license includes betting and online casino games.
Caption: Swedish footballer Zlatan Ibrahimovic, a brand ambassador for Bethard