Interactive
Sweden – Betsson claims mantle of world’s biggest mobile casino
By Phil - 5 December 2016
Betsson.com, the flagship brand of the Betsson Group, now boasts over 800 games in its mobile casino, making it the largest in the world.
Developed as a direct response to customer demand, the new mobile casino offers consumers a brand new user interface, incorporating the new style from Betsson’s recent brand refresh, Anytime’s Playtime. Incorporating a lighter, fresher style, game titles and jackpot amounts are clearer, thumbnails are larger and the architecture of the Casino has been completely updated to offer improved search, filtering and favouriting as well as personalisation and recommendation. With more than 800 games, it also offers more games than any other mobile casino in the world.
“We’re very excited to be able to offer such a diverse range of games on Betsson.com’s mobile casino,” said Fredrik Axelsson, Managing Director for Betsson.com. “Betsson Group is well known for leading the field in terms of technology, and this further innovation brings Betsson.com to the absolute forefront of the industry.”
Betsson.com’s mobile casino is the first of the Betsson brands to be built on the Group’s new front-end technology platform, OBG – One Betsson Group. In its simplest form, OBG is a component layer that sits between Betsson Group’s technology platform, Techsson, and its 21 different brand front-ends. OBG offers a base layer of components that supports all brands, meaning features and functionality only need to be built once and can be re-used across all Betsson Group brands.
