Sweden – Björn Krantz takes over as CEO of YggdrasilBy Phil - 25 April 2022
Björn Krantz has been appointed CEO of Yggdrasil, effective today April 21, and will together with the company’s senior management team lead the business into its next exciting growth and globalisation phase.
Björn Krantz brings over 12 years of C-level experience from the industry having previously been with gaming solutions giant NetEnt for a decade, before joining Yggdrasil in January 2020 as Head of Publishing Division and most recently as Chief of Global Market Operations.
Fredrik Elmqvist, Founder of Yggdrasil and one of the pioneers within the igaming industry, is today handing over the helm of his creation that has become one of the most reputable and established global igaming publisher powerhouses in the industry.
Fredrik Elmqvist, Founder of Yggdrasil, said: “Björn is well known to the industry as his delivery track record is amazing and he has been a successful executive leader in rapid global growth environments for a very long time. In the past two years, Björn has been heavily involved in shaping and building Yggdrasil’s global market operations, as well as being a key contributor to the company’s growth strategy and execution planning.”
“The time is now ripe to execute on this transition and it’s a great day for the Board, myself, and the entire company to see Björn take over the helm. I am confident that he will do great in propelling the business forward and take it to the next level. I will have the pleasure to continue working with Björn through a more active Board assignment, and will also provide my advisory knowledge in the best possible way to support the continued success of the company and its strategy.”
Björn Krantz, CEO of Yggdrasil, said: “It’s with great humbleness I am taking over as CEO after Fredrik. I have enormous respect for the history, the company legacy and its awesome culture. It’s all about the people and building strong and winning teams, and it’s a great pleasure for me to have such talented and motivated people around me every single day.
“We have a clear strategy, and together with the rest of the management team I look forward to delivering on our global growth ambitions, and to further strengthen our position as the leading igaming publisher and premium global igaming solutions provider. It will be a pleasure for me to continue working with Fredrik as a close ally and use him as a strategic soundboard as we enter the next phase of the company strategy implementation.”