Sweden – Greentube launches with Svenska Spel SportBy William - 30 October 2019
Greentube, the Novomatic Interactive division, has bolstered its Swedish market presence after launching with local operator Svenska Spel Sport & Casino.
The supplier’s land-based titles have been adapted for digital channels, including the popular Book of Ra deluxe and Lucky Lady’s Charm deluxe, which are now live with the operator. The Greentube Group’s online-only slots The Great Gambini’s Night Magic and Tidal Riches have also been integrated through the NYX OGS platform.
David Bolas, Greentube UK Commercial Director, commented: “The addition of Svenska Spel Sport & Casino as a key partner is pivotal to our localised market strategy in Sweden. We believe Greentube content will greatly enhance the portfolio already available to Svenska Spel Sport & Casino players.”
Since the opening of the regulated Swedish gaming market at the start of this year, state-run Svenska Spel Sport & Casino has maintained a competitive customer base against new competitors. The partnership will open opportunities for Greentube to reach new audiences and cement the company’s foothold in Sweden.
Jonas Nygren, Vice President of Product Casino at Svenska Spel Sport & Casino, added: “Greentube has really strong titles in their portfolio that will strengthen our mix of already published games. Our customer base has been extremely engaged with their catalogue of games and we look forward to a longstanding partnership moving forward.”