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Sweden – LeoVegas granted licence to operate in Sweden

By - 30 November 2018

LeoVegas subsidiary LeoVegas Gaming Plc is among the first to have its application approved in Sweden giving it the right to conduct casino and sports betting online.

Starting 1 January 2019 only companies that have been granted a licence will have the right to conduct gambling activities in Sweden.

Gustaf Hagman, LeoVegas’ Group CEO, said: “Finally – we have been waiting for this day for a long time and is a milestone in LeoVegas history! We have worked hard with the extensive application process and I am very proud of our work. LeoVegas currently has gaming licenses in several countries and has thus broad experience operating in a regulated environment.”

“In recent years we have invested substantially in responsible gaming and LeoSafePlay, an area that will continue to make up a fundamental part of our operations. Being among the first operators to receive a gambling licence is a quality seal and affirms LeoVegas as a leading, long-term and serious actor in the industry. LeoVegas is the most well-known online casino brand in Sweden. We believe we offer the best mobile gaming experience. This combination is hard to beat and gives us a strong position in our home market where we continue to grow.”

LeoVegas’ expansion strategy is to focus on regulated markets and markets in the process of being regulated. Today 35% of revenue is generated from regulated markets (Q3 2018). With Sweden as a regulated market, this figure is expected to be approximately 60% in early 2019. Sweden is an important market for LeoVegas in achieving its financial targets for 2020.

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