SPORTS BETTING
Sweden – LeoVegas relaunching sports betting brand Expekt after buy-out
By Phil - 20 May 2021
LeoVegas is completing its acquisition of Expekt with the plan ro completely relaunch the brand. The acquisition and new launch of the brand is part of LeoVegas’ strategic broadening of its operations and stronger focus on sports betting. The new Expekt is being launched in Sweden as the first market, where customers new and old will encounter a modern sports betting brand and the ultimate sports betting experience.
“It’s incredibly exciting for us as we launch the new Expekt today,” said Gustaf Hagman, LeoVegas’ Group CEO. “The timing couldn’t be better with the eventful years in sport that we have in front of us. By running Expekt on our technical platform starting from today, customers will be able to partake in our award-winning gaming experience – both for sports betting and casino. Expekt will once again be a leading sports betting brand in Sweden and the Nordic countries, and that work starts today.”
In connection with the acquisition, Expekt has been migrated to LeoVegas’ proprietary technical platform (PAM), Rhino, to ensure a high-quality and elevated gaming experience. Following the migration of Expekt and of Royal Panda earlier in May, all of LeoVegas’ brands are now run on one and the same technical platform. This provides conditions for continued good scalability and efficiency in the organization.
