Interactive

Sweden – LL Lucky Games set to acquire ReelNRG

By William - 8 April 2022

LL Lucky Games has signed a letter of intent to acquire ReelNRG in a move that would see the company add 46 new games and secure licences in the UK and Malta.

The parties have agreed that the purchase price shall consist of 2.5 million newly issued shares that will be issued in a set-off issue carried out at a share price of SEK 3.30.

The parties intend to complete the transaction during April following the customary documentation process.

“Through the acquisition of ReelNRG, we secure important customer integrations and licenses for the LL portfolio. As a merged company, we now operate over 100 games and will be able to derive great mutual benefits from both the commercial synergies via cross-selling, but also on the cost side.

“This is a big step for LL Lucky Games, which further consolidates our position as a truly independent gaming studio who focus on the regulated markets. To operate via own licenses secures larger revenue shares and market reach. We look forward to welcoming Calvin and his team together with Klein Group and the other shareholders in ReelNRG”, commented Mads V. Jørgensen, CEO of LL Lucky Games.

ReelNRG Limited is a London based game studio group with companies and operations in the United Kingdom and Malta. The company was founded in 2016 by Calvin Kent and Harsharan Gill and among the co-owners are several investors with knowledge in the sector including Klein Group (Cherry, Yggdrasil and Coolbet and the ComeOn Group).

ReelNRG has a staff of nine, of which eight are developers based in India. With its own development studio in Hyderabad, ReelNRG has developed and built its own technology and established distribution in the UK and other regulated markets under UKGC, MGA and Gibraltar licences.

At present, ReelNRG’s portfolio consists of 46 games and over 30 integrations. ReelNRG will continue to operate independently. LL Lucky Games sees great synergies in the form of cross-selling, cost optimisation and the opportunity to share technology and licenses in the future.

“To get LL Lucky Games as the new owner of ReelNRG marks an important new start for us. The additional support from LL Lucky Games will bring us back stronger than ever and enable an improved delivery of our entertainment packages to our clients and their customers.

“Our new server infrastructure has now been completed and optimised and is ready to scale. Our team and our shareholders are super motivated to continue running the business as part of LL Lucky Games,” added Calvin Kent, CEO of ReelNRG.