Interactive

Sweden – Mr Green names Managing Director

Seeking to strengthen its multi-brand European growth strategy, Stockholm-listed online gambling group Mr Green & Co has confirmed the recruitment of Magnus Alebo as Managing Director of its flagship Mr Green Casino brand.

Mr. Alebo is the former Chief Executive of Malta-based iGaming group Hero Gaming and will be tasked with full responsibility of Mr Greens operations, P&L, strategy and guidance.

Updating stakeholders, Mr Green & Co governance stated that the appointment of Alebo had been undertaken to continue Mr Greens strong growth as the its wider enterprise expands through strategic acquisitions.

Jesper Krrbrink, CEO Mr Green & CO, commented on the appointment: “Magnus’ solid experience from the iGaming industry makes him perfectly suited to continue building Mr Green’s strong position as one of the leading iGaming brands. Magnus will also have a focus on continuing to improve our marketing efficiency.”

Mr Green & Co’s brand leadership restructure sees Alebo take MD responsibilities of Mr Green, supported by Fredrik Stal von Holstein as MD of acquired subsidiary Evoke Gaming.

Magnus Alebo added: “I am excited and proud to take on this position. Mr Green is one of the most renowned and appreciated brands in the industry. I look forward to working with the amazing team at Mr Green with the aim to continue developing Mr Green as one of the strongest gaming brands in the iGaming industry.”