NetEnt has signed a deal with FashionTV Gaming Group, the exclusive licensor for the FashionTV brand in iGaming, to produce a slot inspired by the fashion and style channel’s hit song ‘I Want to be a Trillionaire’, featuring FTV star Anja J.
The collaboration will enable NetEnt to leverage the global recognition of the FashionTV brand and an international network of over two billion viewers.
“FashionTV has something different to offer the online casino sector – from its brand identity, its reach, the power of its global network, and its understanding of how to create engaging and unique content. Our partnership hopes to combine our unequaled ability to work with brands, with FashionTV’s sheer global recognition and marketing power,” explained Bryan Upton, NetEnt Director of Games.
“The ‘I Want to be a Trillionaire’ song is loved by millions of fans all over the world and we look forward to bringing ‘The Trillionaire’ game, inspired by this popular song, adding a touch of glamour and bling to our industry-leading portfolio.”
Shai Kaplun, COO at FashionTV Gaming Group, added: “At FashionTV Gaming Group we are committed to blending the high lifestyle and luxury of our brand with the unique thrill of the online casino experience. NetEnt’s unrivaled ability to deliver world-class slot games that are always a step ahead of the competition makes them an ideal brand to business partner to further our presence in the gaming industry.”