Interactive
Sweden – Pinnacle re-launches in Sweden as fully licensed operator
By Lewis - 17 June 2020
Pinnacle has re-opened its Swedish site after a two-year absence in which it applied for a licence under the new regulatory regime. The company received approval from the Swedish regulator in December 2019 but has waited for the right moment to launch.
When Swedish football, the Allsvenskan, was given the green light to start this weekend, Pinnacle decided to open its doors once more in time for the new season. Pinnacle will offer a range of sports and eSports betting in Sweden, covering all major sports and including Allsvenskan Women.
Before leaving the market in 2018, Pinnacle reported consistent double-digit annual growth in eSports betting in Sweden.
Paris Smith, CEO of Pinnacle, commented on the re-launch: “This re-launch is a proud moment as Sweden is a key market for us, with many loyal customers having used Pinnacle over many years.
“The Swedish regulator is one of the most respected in the world and we are proud to meet the incredibly high standards they require to be recognised as a licensed operator. We believe that satisfying the requirements in Sweden means we can do it anywhere.
Pinnacle believes the long-term economic impact of a well-regulated online betting regime in Sweden could be notable, with a significant increase in the volume of bets in the coming years.
“We left the market on good terms and are returning as a fully licensed, regulated operator. We fully embrace the Swedish regulations and wanted to do things in the right way. Having done so, we now see this as an opportunity to contribute to a serious gaming environment in Sweden long-term and to be a key part in the development of the market.”
