SBTech has secured a multi-channel sportsbook partnership with Svenska Spel Sport & Casino, Sweden’s leading lottery, betting and casino gaming operator– its third tier one lottery sportsbook deal of 2019, following wins with Veikkaus and The Oregon Lottery.
SBTech successfully completed a highly technical and extremely competitive procurement process, outperforming rivals across a range of criteria, including its fully configurable and localised Managed Trading Solutions, industry leading next generation API’s and commitment to responsible gaming tools. It also impressed the Svenska Spel procurement team with its secure and efficient technology stack coupled with innovative sports betting features, including Yourbet bet builder tailored specifically for the Swedish marketplace, allowing players to customise their bets across highly popular regional sports.
The agreement will form a long-term partnership within the newly regulated Swedish market that will significantly elevate and enhance the sports offering for Svenska Spel’s extensive player base, focusing on memorable and enriched experiences. Svenska Spel partners with more than 2,000 retailers in Sweden and is one of the country’s leading betting and gaming brands with 37 per cent of the sports betting market in 2018.
Andrew Cochrane, Chief Development Officer, SBTech, said: “We are incredibly proud and excited to have been awarded this partnership with Svenska Spel Sport and Casino AB following a an extremely rigorous selection process. We look forward to completing the integration of our sportsbook solution across Svenska Spel’s retail, mobile and online channels and helping Sweden’s leading gaming company deliver the foremost sports betting experience in the market.
“To have secured one WLA member agreement this year has been a huge achievement, but to now have three large-scale government projects underway is phenomenal. It is testament to our award-winning technology, products and services, and the dedicated team we have built and continue to invest in as we grow across major regulated and newly regulating markets around the world.”
Björn Kjellsson, Product Manager Sport & Racing, Svenska Spel Sport & Casino commented “It feels fantastic to present this partnership which we are very happy is finally in place. It has been a long process to find the right partner for us which we think we have in SBTech. We are very pleased with our choice and we are convinced that our customers will appreciate our updated sportsbook when we go live.”