Interactive

Sweden – SoftGamings sign YG Franchise licensing agreement

By Lewis - 22 July 2020

Yggdrasil Gaming has added SoftGamings to its growing list of YG Franchise partners, enabling the iGaming supplier to access Yggdrasil’s technology, gaming content and expertise.

The YG Franchise licensing agreement will enable SoftGamings to increase control of its iGaming business strategy and drive new revenue streams, as well as launch Yggdrasil’s portfolio of products and services.

Björn Krantz, Head of Publishing for Yggdrasil, said: “We are very pleased to announce our latest YG Franchise partner, SoftGamings, who has a long and successful history as an exceptional solutions supplier.

“Our Franchise business model presents our partners with the ability to access any of our innovative and award-winning technologies, products and services, and take full control of their igaming business strategy in the most effective and secure way.

“By offering a completely unique way for SoftGamings to effectively scale its business operations, and accelerate its business growth ambitions, we are very excited to fully utilise our operational and technology agility to support SoftGamings’ market initiatives and ambitions.”

As a YG Franchise Partner, SoftGamings will access Yggdrasil’s end-to-end development process, the YG platform, including the GATI technology, proprietary games content, including latest release Lucky Neko Gigablox, promotional tools via BOOST, and its global YG Masters content.

The iGaming supplier will also be able to collaborate with other Yggdrasil Franchisees who all have access to the unique and standardised GATI technology for commercialisation and scaling of game production and distribution activity.

Irina Sazonova, Director of Partnerships of SoftGamings, added: “Partnering with Yggdrasil as a Franchisee will enable us to accelerate and enhance our business strategy globally.

“We are delighted to join this growing network aimed at revolutionising the industry and we look forward to benefiting from all the resources afforded to us as a YG Franchisee.

“We know that our network of partners is very excited about the opportunities created by us licensing the Franchise solution.”