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Sweden – Sweden launches sports lottery Klubblo

By - 18 September 2014

The Swedish Gaming Board has given the Swedish Sports Alliance a license to start Klubblo; a new digital lottery platform on mobile and PCs designed to boost funding for Swedish sport.

Klubblo is open to all sports federations and associations within the Alliance for Sport.

The deal to deliver bespoke lottery gaming products is a joint venture between media partner Metro and casino operator Cherry, with the games being provided by Yggdrasil Gaming.

Klubblo offers a variety of scratch cards that are played online via mobile phone or PC. The fact that the lottery games are digital means coaches, parents, children and young people do not have to spend time knocking on doors to sell lottery tickets, but can use that time for association development, sports and school work.

The players choose which associations their money goes to safe in the knowledge that any money generated by them will be distributed to a sports club that is close to their heart.
Each federation or association also has the unique ability to easily create custom-specific lottery tickets via Klubblo.se, ensuring their brand gets visibilty.

The Sports Alliance is currently composed of 27 of the foundation’s sports federations and the two alliance unions, Djurgården IF and Hammarby IF. The Board includes representatives of several sports federations.

Chairman Lars Liljegren, also chairman of the Swedish Fencing Federation, said: “Through this initiative, we are giving Swedish sport new opportunities for funding at a time when both the state and local authorities are holding back on supporting sport. We can also develop new ideas together in a sport driven organization and fully utilize the strength of the Swedish sports brands.”

Klubblo CEO Lasse Dilschmann, added:“We are really excited to deliver this unique opportunity for Swedish sport. Lotteries around the world help to fund certain elements of sport, but Klubblo gives the chance for players to directly choose where their money goes. We think this is really going to capture the imagine of the Swedish people and we are confident that it is going to have a significant impact on the funding of both small and large sports clubs and associations in Sweden.”

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