Switzerland – Grand Casino Baden to sponsor Zurich lionsBy Phil - 2 September 2021
The Grand Casino Baden and the ZSC Lions are entering into a three-year partnership for the new ice hockey season. The Grand Casino Baden supports the Zurich Hockey Club with a substantial amount and in return is given the opportunity to present its brands Grand Casino Baden and jackpots.ch in the stadium.
The collaboration is currently over three seasons and is already geared towards the 2022/2023 season: next year, the ZSC will move into its new stadium, the Swiss Life Arena. The brand new Home of ZSC Lions is located in Altstetten almost directly at the gates of the canton of Aargau, which is not represented by a club in ice hockey in either the national or Swiss league.
“We would like to win a lot of new fans with our fast and physical ice hockey game, especially in the catchment area of the Grand Casino Baden,” says Roger Gemperle, Chief Marketing Officer (CMO) of the ZSC Lions. “The new geographic proximity will make that easier.” It has long been known that many casino visitors are particularly interested in sports. And that applies just as much to the guests of the traditional house in Baden as it does to the audience at the online casino “jackpots.ch”, the online offer of the Grand Casino Baden.
“Partnerships with sports clubs have a long tradition with us,” added casino boss Michael Böni, who, as the former head of IT security at the Asian Olympic Games, is very close to sport. “And the ZSC Lions and the Grand Casino Baden have a lot in common when it comes to the values they embody. For example, when it comes to the willingness to go the extra mile for our fans and guests ”.
With the partnership, jackpots.ch, the online casino of the Grand Casino Baden, also becomes the main sponsor of the ZSC e-Sports team: Two years ago , the ZSC was the first ice hockey club in Switzerland to launch its own team that uses the ZSC colors in ice hockey simulation “NHL” from EA Sports represents. For jackpots.ch boss Brian Christner the perfect combination: «Video games and our online casino are the ideal complement: Just as real and virtual ice hockey are combined with the ZSC e-Sports team, so with us are connected with jackpots .ch and the Grand Casino Baden the real and the virtual casino. “