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Switzerland – Greentube goes live with GAMRFIRST

By - 17 February 2022

Greentube, the NOVOMATIC Interactive division, has taken its content live with Casino Barrière Montreux’s online brand, GAMRFIRST.

Casino Barrière Montreux only recently launched its online brand GAMRFIRST in Switzerland and has a stated aim of seeking to offer a premium gaming experience with games from the leading suppliers in the market.

“The launch of our online casino site GAMRFIRST is the culmination of a committed collaboration between the teams at Casino Barrière Montreux and the Barrière headquarters,” said Jérôme Colin, General Manager of Casino Barrière Montreux.

“With GAMRFIRST, our strong ambition is to offer our clients a unique gaming experience based on the high standards of the Barrière Group, thus positioning the brand as one of the main references in the Swiss market.”

The operator’s online customers now have access to a selection of Greentube titles including Book of Ra deluxe, Lucky Lady’s Charm deluxe and Super Cherry 5000.

Patrick Ballestraz, Head of Online of GAMRFIRST.ch, detailed: “As we launch our online brand, we want to ensure we provide our customers the same experience they are accustomed to from our casino floor and by featuring Greentube’s content we will hit the ground running by offering some of the most iconic and popular titles on the market.

“Greentube is amongst the premier online slot providers in the iGaming sector today, so it makes total sense for us to attempt to replicate the success of their land-based games on our online platform.”

Greentube has signed partnership deals with multiple operators since making its market debut in 2019. The Swiss online market has shown strong growth with new operators gaining licences and has been targeted as a core territory for NOVOMATIC’s Interactive division.

Lisa Sandner, Greentube’s Sales & Key Account Manager for Switzerland, commented: “This deal marks another important step for Greentube, strengthening our presence in what has quickly become one of our main markets.

“I’m absolutely delighted to see this partnership with Casino Barrière Montreux through and to be part of GAMRFIRST’s journey from the very beginning. We look forward to working together to bring premium entertainment to their customers across Switzerland.”

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