SYNOT Group sends strong message of intent for 2025
The expanded exhibition floor of Fira Barcelona Gran Via allowed SYNOT Group to send a strong message of its intent for 2025, doubling its stand space to 800sq. m. showcasing a record number of more than 60 machines, and with an attendance of almost 140 representatives.
Ivan Kodaj, CEO of SYNOT Games, said: “Everyone at SYNOT is delighted with how the show has gone. It has given us a really strong platform to send a message of intent, which better reflects the strength of the company. In terms of online gaming, we’re showing 30 new games, taking our total to 180 games, our Progressive systems and a new player retention tool called PEAK. We’ve seen extremely aggressive growth with a secured provider authorization in Peru, started providing gaming content to Colombian operators and preparing for distribution in the regulated South Africa region. We have 140 games certified for the online market in Brazil with the aim of going into Argentina too. We are also close to moving forward in North America with our online entry into the New Jersey and Ontario markets.”
The company has just been approved by the Danish Gambling Authority and have secured licences in the UK, Romania, Portugal and Switzerland.
Roland Andrýsek, Sales Director of SYNOT Group, added: “In land-based, our headline product making its debut at this show is the ST2-32 with 32‘‘ monitors. This is the first time our customers will get to see this cabinet, and it has captured significant attention. We will also highlight our proven cabinet models, currently distributed in their thousands across multiple countries. These include the popular Eclipse FL-32, UP1-24, UP1-27, and our latest model, the UP2-32. We recently secured a ten-year license for the Bulgarian market, which will allow us to continue with our expansion plans within the Balkan region and make available our most successful products for the Bulgarian customers as well. Our historically strong markets are Czech Republic, Slovakia, Spain, Greece, Poland, Latvia, and Romania. We also have many gaming operations in Europe, where we operate 1,000s of slots and VLTs, which allows us to test product really well and really understand the player’s preferences. Latin America is a key region where we have been focusing on now.”
Miroslav Valenta explained: “Our business is now close to 50/50 for land-based and online with the company now very much an omnichannel solution. We came close to our very first simultaneous omni-launch in Switzerland last summer. We launched our online offerings with Swiss-based operator Gamanza Group in June and in July launched our land-based equivalent with a set of Eclipse FL-32 cabinets housing the latest version of the Firebird Red gaming system with Casino Admiral Mendrisio and Swiss Casino St Gallen. The land-based approval took just a few weeks longer.”
In the land-based sector, SYNOT was also launching in addition its brand-new modular cabinet with, the ST2-32, and a brand-new game set Gamifire Prime, as well as the slot version of Super Link jackpot system. Gamifire Prime will debut with over 30 gaming titles. The slot version of Super Link will offer eight linked titles, each one including the unique Pay to Win function. There was also a multigame progressive jackpot system on show in Magic Ball Link, boasting the latest linked titles. It was also offering demos of its Firebird slots enhanced with the latest games and features. Another key addition was the brand-new Casino Management System. With real-time data, intuitive dashboards, and features like an integrated jackpot system and floor plan visualisation, the CMS simplifies operations while boosting efficiency and profitability.
Miroslav Valenta said: “CMS builds upon our existing monitoring system, which currently supports our operating activities in many jurisdictions. This new CMS builds on our experience in operating land-based products as there are thousands of slots being monitored by the existing system, which is completely upgraded into this new release.”
In terms of online, SYNOT Games was debuting titles like Volcano Explosive, Snatch the Dreams, and Atlantis Gold and its upcoming release Thor’s Rage. It was showing player retention tools PEAK and Prize Drop and the brand-new Dream Dial.
Ivan Kodaj added: “We believe this innovative tool will completely transform the gaming experience for players and set a new standard for the industry.”
