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Tag Archives: Advertising

US – AGA supports streamlining problem gambling resources for National Advertising Campaigns

The American Gaming Association (AGA) is recommending a new approach to national advertising campaigns to allow the use of national gambling helplines. Most customers enjoy gambling as a form of entertainment—but for those who no longer find gambling fun, the more than a dozen problem gambling helplines across the country are essential services. The new…

The Netherlands – KSA orders Dutch State Lottery to stop using footballers in ads

Before the start of the European Football Championship, the Gaming Authority (Ksa) has ordered the State Lottery with a cease and desist order to stop advertising with professional football players. KSA stated: “The regulations on games of chance prohibit providers of games of chance from using active professional athletes and teams in advertising for games…

Sweden – Swedish government looks to apply same advertising restrictions as alcohol to gambling

The Swedish Ministry of Finance has proposed that gambling marketing should no longer be characterised by ‘moderation’ but ‘special moderation’ with amendments to advertising laws due to take effect on July 1 2022. The amendments will class gambling in the same way as alcohol when it comes to advertising due to the risk of addiction….

UK – ASA reports huge drop in number of underage advertising breaches by gambling companies

The UK’s Advertising Standards Authority (ASA) has seen a drop in the number of breaches of age restriction by online gambling advertisements in the UK. The ASA’s latest report highlighted that only three of the adverts identified in the latest report related to gambling. These appeared on three different websites but were published by the…

Austria – Casinos Austria defends position on advertising following OVWG report

The Austrian Association for Betting and Gambling (OVWG) has presented reports that claim the Casinos Austria group is doing too much advertising, a point the state-owned group rejects. The study by journalism professor Jörg Matthes and other researchers from the University of Vienna, examined the impact of Casinos Austria/lottery advertising on consumers from 2009 to…

Belgium – Belgian gambling Commission toughens up on betting’s relationship with football sponsorship

The Belgian Gaming Commission is tightening gambling advertising laws by strengthening its partnership with the Jupiler Pro League, the country’s top division of football, The two will jointly introduce a series of responsible advertising guidelines, including a ban on sponsorship partnerships with operators not licensed by the Commission. Operators must not include an inducement to…

Spain – EGBA says Spain’s advertising restrictions ‘favour state-run lotteries’

Spain’s Ministry of Consumer Affairs is shortly expected to introduce new restrictions on gambling advertising, leading to a near complete ban on advertising. Under the restrictions, gambling advertising would be allowed only at night between 1.00-5.00 am and there would be a total ban on gambling sponsorship of sports jerseys, kits and stadiums. But the…

UK – Committees of Advertising Practice wants to impose far-reaching constraints on advertising

The Committees of Advertising Practice wants to ban ‘sports people and celebrities, and also individuals like social media influencers’ from being used to promote gambling services. A spokesperson said: “We launched a public consultation on proposals to introduce new strengthened rules and guidance to better protect children and young people (under-18s) and vulnerable people from…

Europe – Industry-led memorandum leads to reduction in unintentional advertising

A new European Commission report has found that an industry-led memorandum of understanding on online advertising and intellectual property rights has led to a significant reduction in the unintentional placement of advertising from Europe’s major gambling brands on websites which infringe upon intellectual property rights. The memorandum of understanding, published in 2018, was established with…