Tag Archives: Aristocrat Interactive
Aristocrat Interactive powers two new DirectBe brands in the UK
Aristocrat Interactive has partnered with marketing specialist DirectBe to power the full launch of two new UK iGaming brands, Betfusion and Playwins, through its iGaming White-Label offering. Aristocrat Interactive’s iGaming White-Label solution is being delivered to DirectBe to facilitate the go-live. Incorporating Player Account Management (PAM), a full sportsbook and all managed services, Betfusion’s offering…
Digital Knights’ TangoBet launch powered by Aristocrat Interactive
Aristocrat Interactive has entered into a deal with Digital Knights to introduce new iGaming brand, TangoBet, targeting both UK and MGA markets.  TangoBet is set to go live in Q4 2024, with Aristocrat Interactive providing extensive industry expertise and a complete and advanced suite of services, including its Player Account Management (PAM) platform, sportsbook, and a…
Aristocrat names and launches its interactive business division
Aristocrat has shared more details on its recently launched Aristocrat Interactive business, including its go-to-market structure and key leadership appointments. Aristocrat Interactive will operate with five business units: iLottery, Content & Aggregation, Gaming Systems, iGaming & Sports, iGaming White-Label. The announcement follows the acquisition of NeoGames by Aristocrat in April, a US$1.8bn deal that was…
