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Tag Archives: Atlas IAC

Atlas IAC: The power behind the sportsbook throne

GVC and DraftKings, amongst many others, have openly praised the benefits of ‘owning their own technology’. However, what does this actually mean in a specific sportsbook instance? G3 enlisted the insight of Oliver Niner, Commercial Director at Atlas IAC, to ask how viable this proprietary goal is in the current supplier landscape and whether that…