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Tag Archives: Bally’s Black Hawk

US – House Advantage deploys new Bally’s Black Hawk branding across loyalty network

House Advantage, a leading loyalty and gaming operations technology provider, has announced the deployment of the new Bally’s Black Hawk branding implemented across the Bally Rewards loyalty framework. This announcement signifies the unification of the three Colorado-based Bally’s brick-and-mortar properties under their now combined visual brand and name. The rebrand is both operations and patron-facing…