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Tag Archives: Bally’s Corp

US – Bally rebrands Twin River to Bally’s Twin River Lincoln as expansion kick offs

Twin River Casino has officially has officially rebranded as Bally’s Twin River Lincoln Resort as Bally’s Corp. broke ground on a $100m expansion at the Lincoln, Rhode Island casino. The expansion project will add 40,000 square feet to the gaming floor, a 14,000 square foot spa, and an enhanced food hall area. The gaming space…

US – Bally’s Corp. rebranding turns to Mississippi with Bally’s Vicksburg Casino

Ballys Corp. has now started the relaunch of Casino Vicksburg, now rebranded to Bally’s Vicksburg Casino with a new entrance, new signage and Bally Rewards players club program. The property-wide rebrand is expected to be completed by late September and will also include new Bally’s dice, cards, gaming chips and table game layouts, while previous…

US – Sportradar and Bally’s Interactive announce US sports betting deal

Sportradar and Bally’s Interactive have announced a five-year sports betting partnership that will see Sportradar provide Bally’s Interactive with access to its complete pre-match betting services, live betting services, and content solutions portfolio. Bally’s Interactive will incorporate that data portfolio as part of its ambitious expansion plans to become a leader in the North American…

US – Bally’s Corp integrates HALo Loyalty into sports betting platform

House Advantage has integrated its HALo Loyalty platform into Bally’s Corporation sports betting platform, Bally Bet. The first-time integration creates a unified process for enrolling and extending loyalty program benefits to Bally Bet mobile bettors and is live in the Colorado and Iowa markets. The integration automates Bally Rewards and Bally Bet program enrollment, betting…

US – Bally’s criticised for not recalling workers as restrictions lift at Twin River

Workers at Twin River Casino/Bally’s in Lincoln, Rhode Island represented by General Teamsters Local Union 251 are displeased that they have not been recalled back to their jobs to date after a long layoff. After Rhode Island lifted all restrictions relative to the SARS-CoV-2 pandemic, Twin Rivers’ gaming revenue and guest capacity increased proportionally. The…

US – Bally’s to start redvelopment of Casino KC in August

Bally’s Corp., has said it will start construction later this month on Casino KC in Kansas City, having been granted approval for the $40m redevelopment project of the former Isle of Capri Kansas City casino. The Master Plan Development will replace the riverboat-themed facade of the building with a modern aesthetic. The company also plans…

US – Bally’s buys Association of Volleyball Professionals

Bally’s Corporation has acquired the Association of Volleyball Professionals (AVP), the premier professional beach volleyball organization and host of the longest-running domestic beach volleyball tour in the United States. The acquisition represents the latest step in Bally’s ongoing omni-channel growth and diversification strategy, providing a significant opportunity for the Company to gamify and incorporate interactive…

US – House Advantage deploys new Bally’s Black Hawk branding across loyalty network

House Advantage, a leading loyalty and gaming operations technology provider, has announced the deployment of the new Bally’s Black Hawk branding implemented across the Bally Rewards loyalty framework. This announcement signifies the unification of the three Colorado-based Bally’s brick-and-mortar properties under their now combined visual brand and name. The rebrand is both operations and patron-facing…

US – Bally’s Corp. rebrands Colorado casinos to Bally’s Black Hawk

Bally’s Corp. has now rebranded three casinos in the state of Colorado; Golden Gates Casino, Golden Gulch Casino and Mardi Gras Casino to Bally’s Black Hawk. Phil Juliano, Executive Vice President, Casino Operations & Chief Marketing Officer at Bally’s Corporation, said: “This is the first step in a concerted effort to rebrand all 14 land-based…