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Tag Archives: BetBuddy

UK – Playtech buys BetBuddy

Playtech has acquired BetBuddy, the Responsible Gambling analytics solution provider, for an undisclosed fee. Playtech’s strategy is to acquire complementary technology which extends its software and services offering to the gambling industry’s leading operators. The integration of BetBuddy’s behavioural identification and modification software into Playtech’s powerful IMS player management system will enable Playtech to continue…