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Tag Archives: Betfred

US – Betfred extends its’ presence in Iowa with an exclusive partnership with the Iowa Wild

Betfred has signed a multi-year sponsorship agreement with the Iowa Wild American Hockey League Team. The agreement includes significant marketing opportunities in digital, print, radio, and TV as well as on gamedays within Wells Fargo Arena. “We’re extremely proud of our partnership with the Iowa Wild and are excited to be part of the expansive American…

US – Betfred signs deal with Cincinnati Bengals

The Cincinnati Bengals and Betfred announced a multi-year partnership to make Betfred the team’s official sports betting partner. “The Bengals continue to look for exciting new ways to enhance the fan experience and this partnership will provide additional opportunities to engage with our fans,” said Brian Sells, Bengals Vice President and Chief Marketing Officer. “We…

US – Betfred to open sportsbook with Long Shot’s of Frederick in Maryland

Betfred Sports is excited to announce an agreement with Long Shot’s of Frederick, Maryland to bring retail and online sports betting to Maryland pending regulatory approval. A temporary retail sportsbook will be adjacent to the Maryland Jockey Club’s OTB within Long Shot’s for the 2022 football season. A permanent, 8,800 square foot, state-of-the-art sportsbook with…

US – Betfred Sports Selects OpenBet to power retail and digital sportsbook offering in Iowa

OpenBet has launched its unrivalled digital and retail technology with long term partner Betfred Sports in Iowa.  The Betfred Sportsbook situated inside the Grand Falls Casino & Golf Resort is a state-of-the-art facility spread across 3,500 sq. ft., now powered by OpenBet’s world-class retail solutions including betting counters and self service kiosks.    In addition, OpenBet’s…

South Africa – BetFred enhances partnership with LottoStar in South Africa

Betfred have launched a major partnership with South Africa’s largest online betting company, LottoStar (Pty) Ltd. Betfred have taken a majority shareholding in LottoStar, which offers fixed-odds numbers betting and Live Games on its online platform. LottoStar has quickly developed itself as a leading brand, recognised nationally across South Africa after high-profile marketing campaigns and…

UK – Betfred signs virtual deal with Inspired

Inspired Entertainment has signed a long-term extension to its Betfred Retail Virtual Sports agreement. Betfred is the world’s largest privately-owned retail bookmaker, with more than 50 years of market-leading experience in the betting industry. Inspired has been delivering virtual horse races, dog races and bingo products to more than 1,400 Betfred shops for over fifteen years….

US – We-Ko-Pa Casino Resort and Betfred Sports launch mobile betting in Arizona

The We-Ko-Pa Casino Resort and Betfred Sports have launched mobile sports betting in the state of Arizona after a soft launch in late January. The Betfred Sports-branded iOS and Android apps offer a seamless betting experience that allows the opportunity to wager on any device within the state. Sports fans have access to dedicated pages for college…

US – We-Ko-Pa Casino unveils Betfred SportsBetting Kiosks

The Fort McDowell Yavapai Nation and Betfred Sports bring sports betting to the We-Ko-Pa Casino Resort in Arizona with the introduction of eight self-service kiosks. The new user-friendly kiosks allow players to wager on select sports on pre-match, in-play or futures from straight bets, parlay cards, teasers, and more. They can then insert their winning tickets into…

US – Paragon Casino launches Betfred Sports in Central Louisiana

Paragon Casino Resort has partnered with Betfred Sports, bringing sports betting to the top rated gaming destination in Central Louisiana – with betting now open to the public. Betfred Sports, a sports betting operator currently available in select US states, is expanding to Louisiana with its latest location through the addition of a Las Vegas-style…