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Tag Archives: Better Collective

US – Better Collective signs commercial partnership with The New York Post

Better Collective has signed an agreement with the New York Post to deliver innovative technology and commercial content for online sports betting through its proprietary sports betting platform, Action Network. Better Collective, the world’s leading sports betting media group, is joining forces with the New York Post to bring the best in commercial sports betting…

US – Better Collective enters New York as the state opens for online sports betting

Following final regulatory approvals of betting platforms and operational setups, the first four out of nine licensed operators in The State of New York, have been approved to commence operations from 8 January 2022. Better Collective has entered into partnership agreements with three of the four and is in dialogue with the fourth. Better Collective…

The Netherlands – Better Collective buys Soccernews.nl and Voetbalwedden.net

Better Collective has bought Soccernews.nl, one of the most visited Dutch online sports media, and Voetbalwedden.net, a well-established Dutch online sports betting community, in separate transactions for total upfront payments of €5.9m, with maximum deferred and earnout payments of €3.75m. The two acquisitions form a strategic move that will establish Better Collective with a leading…

Denmark – Better Collective acquires Atemi Group

Sports betting media group, Better Collective, has completed the acquisition of Atemi Group, for up to €44m. Atemi Group is one of the world’s largest companies specialised within lead generation for iGaming through paid media (PPC) and social media advertising. The acquisition has been lauded as a major strategic move for Better Collective with significant…

Romania – Better Collective gets licensed in Romania and buys PariuriX

Better Collective has entered the Romanian market by obtaining a Romanian affiliate licence and acquiring PariuriX. The newly-regulated market in Romania has been showing great growth and an increase in the betting market. With Better Collective’s long-term acquisition strategy laying focus on expansion into regulated markets, the current success of the Romanian market made it…

France – Better Collective secures acquisition of Pull Media

Better Collective, a developer of digital platforms for betting tips, bookmaker information and iGaming communities, has acquired French digital company Pull Media. The move is seen as a substantial step in their rapidly growing acquisition strategy, with Pull Media set to enable Better Collective to instantly become a market leader in the regulated French market….

UK – Better Collective buys CasinoLounge.co.uk

Better Collective has completed its first major acquisition in the UK market with the purchase of CasinoLounge.co.uk. This acquisition comes shortly after Better Collective’s significant acquisition of the Austrian affiliate, SportFreunde. With bettingexpert.com being a popular player in the UK, Better Collective have a long-targeted growth strategy within the region, especially with the continued expansion…

Germany – Better Collective buys WettPortal

Better Collective, a developer of digital platforms for betting tips, bookmaker information and iGaming communities, has further expanded its presence in the German speaking market with the acquisition of WettPortal. Following on from the acquisition of SportFreunde in June, Better Collective are continuing to target the German speaking market as a key region, and has…

Germany – Better Collective buys German affiliate SportFreunde

Better Collective, a provider of betting tips, bookmaker information and builder of iGaming communities, has acquired Austrian company Hebiva Beteiligungen GmbH, the owner of affiliate SportFreunde Informationsdienste GmbH (SportFreunde), for an undisclosed sum, significantly expanding its presence in German speaking markets. The acquisition includes SportFreunde’s complete website portfolio, including wettfreunde.net, sportwettentest.net, and fussballportal.de, which have…