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Tag Archives: Cillian Barry

SportCaller: Bally’s acquisition a crucial stage in our development

In February, Bally’s announced it had acquired free-to-play games provider SportCaller. The deal has seen SportCaller become part of the operator’s interactive division, formed after the operator acquired Bet.Works in November 2020. Cillian Barry, Co-Founder and CEO of SportCaller, remotely sat down with G3 to discuss what the agreement means for SportCaller’s future and the…

SportCaller: Harnessing the synergies between FTP and Lotteries

Cillian Barry, Co-founder and Managing Director at SportCaller, explains the natural synergies between lotteries and free-to-play games and assesses a future of mutually beneficial growth between the two verticals. Of all the established gaming verticals, lotteries have long represented the acceptable face of gambling. Typically, many more people play regularly for small stakes. It matters…

SportCaller: successful marketing key for FTP success

The online gambling industry is in transition, not just in terms of business models, distribution platforms and products, but how those products are promoted and marketed. Cillian Barry, Managing Director at SportCaller, explains why understanding Covid-influenced consumer behaviour, release timing and analytics are key to successfully marketing free-to-play games. How has Covid-19 changed and influenced…

Sportcaller: free-to-play here to stay

Cillian Barry, Managing Director at SportCaller, explains why free-to-play games have proven a crucial acquisition and retention tool during lockdown and how the platform will cross-sell poker and esports players onto the sportsbook as live events return. Could you tell us more about SportCaller’s free-to-play game platform, and, on a surface level, how it’s pivoted…