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Tag Archives: DirectBe

Aristocrat Interactive powers two new DirectBe brands in the UK

Aristocrat Interactive has partnered with marketing specialist DirectBe to power the full launch of two new UK iGaming brands, Betfusion and Playwins, through its iGaming White-Label offering.  Aristocrat Interactive’s iGaming White-Label solution is being delivered to DirectBe to facilitate the go-live. Incorporating Player Account Management (PAM), a full sportsbook and all managed services, Betfusion’s offering…