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Tag Archives: FTP

UK – bet365 enlists Incentive Games to create suite of jackpot games

Incentive Games has put pen to paper on a deal with bet365. The deal will see the games provider develop a series of bespoke Free-to-Play and Pay-to-Play Jackpot games for the operator, making them available to players in all global markets where it is active. Incentive’s games service include design consultation, game development, gamification consultation…

SportCaller: Harnessing the synergies between FTP and Lotteries

Cillian Barry, Co-founder and Managing Director at SportCaller, explains the natural synergies between lotteries and free-to-play games and assesses a future of mutually beneficial growth between the two verticals. Of all the established gaming verticals, lotteries have long represented the acceptable face of gambling. Typically, many more people play regularly for small stakes. It matters…

Malta – BtoBet integrates Imprexis Gaming’s FTP portfolio

BtoBet has announced a partnership with free-to-play sports-game specialists Imprexis Gaming. The agreement will see BtoBet offer its partners Imprexis Gaming’s FTP games portfolio across sporting events in different markets to drive player acquisition retention and engagement. Content in the offering will include games based on football, cricket, basketball, tennis, esports and novelty bets, with…

UK – SportCaller unveils new FTP football game for Virgin Bet

SportCaller has rolled out a new FTP game, The Ladder, designed for fan engagement with UK operator, Virgin Bet. The game is the latest in an ongoing partnership between the pair, which began with the launch of LiveScore6 in early 2020. “We’re delighted to both extend and evolve our current collaboration with Virgin Bet by launching…

Romania – SportCaller pens agreement with Superbet

SportCaller has announced its first CIS-facing partnership with Romanian operator, Superbet. As the largest operator in Romania, the Superbet Group will help widen the reach of SportCaller’s product portfolio into Central and Eastern European markets. Adam Shaw, MD (Online) at Superbet, commented: “We’re delighted to have secured SportCaller’s services in this new deal. And the…

Ireland – SportCaller launches FTP game Free Or 4 with William Hill

SportCaller has rolled out its latest game, Free Or 4, for William Hill, debuting the new football FTP last weekend to an immediate and appreciable spike in engagement. Free Or 4 asks players to select six games in which they reckon three or four total goals will be scored from the Saturday long-list of 3pm…

US – SportCaller teams up with Dimers to drive acquisition and retention stateside

SportCaller has entered into a joint-venture agreement with sports betting affiliate brand Dimers.com, as the pair bid to drive user engagement and customer acquisition for sportsbooks across North America. Dimers.com is the flagship offering from iRival Media, whose content-driven mission is to equip US sports fans with the latest news, tools, analysis and live odds…

UK – SportCaller extends Tote Ten to Follow partnership

SportCaller has expanded its ongoing partnership with the UK Tote Group through the launch of its £100,000+ Tote Ten to Follow for the current Flat season. As British horse racing leads the return of elite sport from a COVID-19-enforced break, the game incorporates a host of features aimed at expanding racing’s reach to new audiences….