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Tag Archives: Graphyte

Optimove acquires Graphyte: realtime symmetric and personalised journeys

Following the news that real-time, cloud-based personalisation platform Graphyte has been acquired by Optimove, G3 caught up with two of the main protagonists involved in negotiations to discuss the rationale behind the move. Could you tell us more about Graphyte and the journey the company has been on since being co-founded by yourself in 2018?…

UK – Optimove acquires personalisation platform Graphyte to expand CRM marketing capabilities

Real-time, cloud-based personalisation platform, Graphyte, has been acquired by Optimove. Graphyte’s offering will now integrate with Optimove’s CRM marketing capabilities. With a Customer Data Platform at its core, Optimove offers marketing teams direct access to their customer data to build, test, orchestrate, and optimise hundreds of personalised CRM campaigns weekly. The acquisition will serve to…