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Tag Archives: House Advantage

US – Bally’s Corp integrates HALo Loyalty into sports betting platform

House Advantage has integrated its HALo Loyalty platform into Bally’s Corporation sports betting platform, Bally Bet. The first-time integration creates a unified process for enrolling and extending loyalty program benefits to Bally Bet mobile bettors and is live in the Colorado and Iowa markets. The integration automates Bally Rewards and Bally Bet program enrollment, betting…

US – House Advantage deploys new Bally’s Black Hawk branding across loyalty network

House Advantage, a leading loyalty and gaming operations technology provider, has announced the deployment of the new Bally’s Black Hawk branding implemented across the Bally Rewards loyalty framework. This announcement signifies the unification of the three Colorado-based Bally’s brick-and-mortar properties under their now combined visual brand and name. The rebrand is both operations and patron-facing…

G2E – Sightline unveils House Advantage partnership

Sightline Payments, a market leader in payment solutions, will be at G2E having announced a strategic integration partnership with House Advantage, a leading provider of customer loyalty strategy and solution expertise. As an integrated solution, Sightline Payments Play+ platform and SPAN Network will allow an account holder to transfer funds electronically from their Play+ account,…

US – House Advantage to install at 21 Boyd Gaming properties

House Advantage has entered into an agreement with Boyd Gaming Corporation that will bring House Advantage’s advanced customer loyalty software, HALo Core, to each of Boyd Gaming’s 21 wholly owned casino properties. Installation is expected to begin this month. “Boyd Gaming is committed to providing our guests a truly memorable entertainment experience each and every…

Philippines – House Advantage shows loyalty to Tiger Resort

Customer loyalty solutions company House Advantage has entered into an agreement to deploy its HALo Core loyalty solution at Tiger Resort Leisure and Entertainment in Manila, Philippines. House Advantage’s HALo CORE is a software suite of patron loyalty technologies. The multi-platform loyalty marketing solution and its Advanced Marketing tools create an engaging experience for the…

US – House Advantage signs up Gary Kapral

Leading loyalty solutions provider House Advantage has named gaming industry leader Gary Kapral as the company’s new Chief Operating Officer, pending any necessary regulatory approvals. He will be based in the company’s Las Vegas headquarters. Kapral most recently served as Senior Vice President of Operations at Bally Technologies. At Bally, he successfully executed operational and…

US – Aristocrat and House Advantage enter into licensing agreement

Aristocrat has entered into an exclusive licensing and development agreement with renowned casino loyalty solution developer House Advantage. Under the agreement, Aristocrat will be the exclusive licensee and sales distributor for House Advantage’s gaming product suite in the North American market. Aristocrat will embed House Advantage software into Aristocrat’s Oasis 360™ casino management system. Aristocrat…