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Tag Archives: ICE Totally Gaming 2015

UK – ICE’s Discover campaign wins gold at international event awards

The Discover campaign in support of ICE Totally Gaming 2015, was named Marketing Campaign Of The Year at the prestigious AEO Excellence Awards ceremony in front of 1,000 attendees at the Grosvenor House Hotel in London’s Park Lane. The innovative, multi-media campaign, which helped attract a record 25,497 attendees from 133 countries, beat a shortlist…

UK – ‘Outstanding’ ICE sets new records in satisfaction

The 2015 edition of ICE Totally Gaming has achieved an overall performance rating described as ‘outstanding’ by Fusion, the specialist exhibition research company. Using the Net Promoter Score (NPS) a universally adopted metric which measures the willingness of customers to recommend the brand, based on the experience of their last visit, ICE achieved an NPS…

UK – ICE marketing campaign shortlisted for award

The Jules Verne themed Discover creative and subsequent marketing campaign in support of ICE Totally Gaming 2015, has been shortlisted in the annual Association of Exhibition Organisers Excellence Awards. Discover is one of eight entries in the Marketing Campaign Of The Year category which also includes submissions from the Ideal Home Show, the National Boat…

UK – ICE attendance audited at record breaking 25,497

An independent audit undertaken by BPA has confirmed that attendance at ICE Totally Gaming 2015 fell just three short of 25,500. The audited figure of 25,497 represented an eight per cent increase on 2014 and was 15 per cent up on 2013, vindicating the decision to relocate to the purpose-built ExCeL Centre situated next to…

UK – Gamevy wins inaugural Pitch ICE

Online games developer Gamevy has taken the largest share of the public vote to win the inaugural Pitch ICE competition, produced by GamCrowd and Clarion Events. The employee-owned company was judged to be the start-up with the most potential after it received 32 per cent per cent of the 741 votes cast. Runner-up Bet Trade,…

UK – ICE attendance smashes through 25,000 level

Visitor figures for ICE 2015, have for the first time broken the 25,000 mark. The interim figures, which are subject to a final independent audit, show that a total of 25,386 unique attendees made the journey to London’s ExCeL Centre, an eight per cent increase on 2014, and the sixth consecutive year of growth for…

ICE – Scientific gets interactive with Bally, Barcrest, Shuffle Master and Williams

The Interactive division of Scientific Games will be showing its robust iGaming and Social Casino collection at ICE, anchored by slots and table game content from its Bally, Barcrest, Shuffle Master, and Williams game studios. SG Interactive premium products include the white-label Play4Fun Network B2B social casino platform and its Game Server that provides real-money…

ICE – Vermantia to unveil virtual sports, lottery, casino and social games

Vermantia will be exhibiting its products and services at ICE Totally Gaming 2015, one of the largest, international B2B gaming exhibitions. Vermantia will present a full suite of Virtual Sports, Lottery, Casino and Social Games. 2014 was a transformative year for Vermantia with significant corporate and content development undertaken, and several Tier 1 operators signed…

ICE – TAB Austria to expand Golden Island Gaming Platform

TAB Austria will be expanding its game portfolio for the Golden Island Gaming Platform at this year’s ICE with a host of new games including more features and high performing content. Operators will also see the latest version of the platform that is designed to meet all the demands of street and casino gaming. Today…