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The Netherlands – iGB brand ‘excels’ with visitor satisfaction sitting at 89 per cent and likelihood of returning rated at 90 per cent

The iGB brand continues to grow in status and reputation with visitors attending April’s return of iGB Affiliate London giving the event an overall satisfaction rating of 89 per cent, a figure that eclipses the industry benchmark for returning trade expos which sits at 59 per cent. The research, which was undertaken by the independent…