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Tag Archives: Incentive Games

UK – bet365 enlists Incentive Games to create suite of jackpot games

Incentive Games has put pen to paper on a deal with bet365. The deal will see the games provider develop a series of bespoke Free-to-Play and Pay-to-Play Jackpot games for the operator, making them available to players in all global markets where it is active. Incentive’s games service include design consultation, game development, gamification consultation…

Curaçao – Great incentives for GrooveGaming with Incentive Games

Aggregator and platform GrooveGaming has found the incentive to partner with Scottish B2B game provider Incentive Games, who have staked a claim to valuable new areas in the iGaming industry, including lead generation, maximisation of value in the customer base, and, provision of world-class gaming solutions which help businesses realise their full potential. The initial…

UK – Pronet Gaming adds Incentive Games content to dynamic platform offering

Pronet Gaming, a market-leading iGaming provider, has added engaging sports-themed content from Incentive Games to its comprehensive casino platform. The Edinburgh-based studio specialises in the creation of free-to-play and pay-to-play sports games, designed to appeal to customers who may not normally be interested in online casino. The cross-sell potential of Incentive Games’ products makes the…

Incentive Games: Mastering the art of devolving games

John Gordon, CEO of Incentive Games, explains how the developer devolves its games for the African market’s less developed architecture. John offers a compelling argument for operators to truly look after their customers through entertainment, rather than viewing them as commodities. How do you approach the challenge of effectively adapting your free-to-play and pay-to-play products…

UK – Incentive Games titles to launch on Betsafe brand in Kenya

Betsson has agreed a deal with Incentive Games to provide a suite of titles to launch on its Betsafe brand in Kenya. “We are delighted to be aligned with the Betsson Group and providing bespoke free-to-play and pay-to-play games for the Betsafe brand,” commented John Gordon, CEO of Incentive Games. “We do not take a…

UK – Incentive Games and Virgin Bet praise success of customer acquisition title

Virgin Bet has praised its bespoke customer acquisition game, Virgin Bet Fives, as an instant hit. The title, created in collaboration with Incentive Games, sees users build a five-man football team over the course of a week, and win real cash when their players score goals. Virgin Bet has reported that the game has proved…

Gibraltar – BtoBet expands virtual sports portfolio with Incentive Games aggregation

Incentive Games has partnered with BtoBet in an agreement that will see its Paid-to-Play virtual sports games become part of BtoBet’s content portfolio. “We are pleased to have partnered with Incentive Games who are considered as specialists in the field of gamification,” commented Sabrina Soldà, BtoBet’s Chief Marketing Officer. “The aggregation of their content to…

Kenya – Incentive Games continues foray into African market with NewPlay Group partnership

Incentive Games has continued its foray into Africa by signing a new deal with NewPlay Group. The deal will see Incentive Games provide its virtual football wagering game to two of the group’s brands in Kenya and Ghana: launching initially with Playabet in Kenya, followed imminently by a Ghana roll-out. Built using Incentive Games’ proprietary…

Incentive Games: Virtuals changing the landscape

Emerging markets promise to be the driving force behind the future of online sports betting according to John Gordon, CEO of Incentive Games. The well documented decline in live sports betting over recent months during the Covid-19 pandemic, has led to numerous discussions about how sportsbook and gambling operators can protect their business and retain…