Tag Archives: Jo Purvis
Slots and Intellectual Property: an intricate balancing act
You only have to look at the host of rebooted movies, TV shows, videogames and other merchandise to see how nostalgia has become an extremely powerful marketing tool in recent years. With a slot portfolio featuring hit games such as The Goonies, Deal or No Deal, Rick and Morty, Ted, and Sausage Party – Blueprint…
The Sequel: The Goonies Return
As part of G3’s ‘Tentpole Games’ feature earlier this year, we sat down with Matt Cole, Managing Director of Blueprint Gaming, to discuss the significance of The Goonies in forging a reputation as one of the leading suppliers of slot games. Six months on, Blueprint has unveiled the launch of The Goonies Return, a sequel…
Blueprint Gaming: mastering retail to online
Jo Purvis, Director of Marketing and Relationships at Blueprint Gaming, identifies the key factors in taking a popular game from pubs and arcades to desktop and mobile devices. Since the boom of online gaming, the ability to cross-sell retail players into the digital environment has long been a process that many operators have strived to…
