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Tag Archives: John Gordon

Incentive Games: Mastering the art of devolving games

John Gordon, CEO of Incentive Games, explains how the developer devolves its games for the African market’s less developed architecture. John offers a compelling argument for operators to truly look after their customers through entertainment, rather than viewing them as commodities. How do you approach the challenge of effectively adapting your free-to-play and pay-to-play products…

Incentive Games: Virtuals changing the landscape

Emerging markets promise to be the driving force behind the future of online sports betting according to John Gordon, CEO of Incentive Games. The well documented decline in live sports betting over recent months during the Covid-19 pandemic, has led to numerous discussions about how sportsbook and gambling operators can protect their business and retain…