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Tag Archives: Kenya

Kenya – Pragmatic Play signs content agreement with Odibets for slots and live dealer portfolio

Pragmatic Play has continued to expand in the East African region as they have partnered with Kenyan brand Odibets. “We’re delighted to continue our expansion in the East African market, and Odibet’s strong and trusted brand will only enhance this,” commented Yossi Barzely, Chief Business Development Officer at Pragmatic Play. “Our provision is as wide-ranging…

Kenya – Kenya’s President signs in 7.5 per cent tax for sports betting

Kenya’s President Uhuru Kenyatta has signed in a 7.5 per cent tax on betting stakes into law, approving a reduction from the initially proposed 20 per cent excise tax on betting stakes. Sports betting operators Sportpesa and Betin left the market when the level of tax increased from 10 per cent in 2019 in a…

Kenya – Captainsbet Casino pens agreement with Affilka by SoftSwiss

Affilka by SoftSwiss has announced a partnership with Captainsbet Casino to deliver analytics and insights on the online casino brand’s performance, affiliates, and campaigns. Captainsbet Casino is currently available in Kenya, with plans to expand to Asia and Europe. Anastasia Borovaya, Product Owner of Affilka, commented: “We’re super happy to be welcoming our brand-new client Captainsbet,…

Kenya – BtoBet and STM Gaming sign agreement with Wazibet

BtoBet has penned an agreement with Wazibet through its regional certified partner, STM Gaming, that will see Wazibet power its online brand with the Neuron 3 platform. Alongside platform products, the online bookmaker will also be receiving management and technology support. The Kenya-based operator will be providing its players with a varied content offering based…

UK – Incentive Games titles to launch on Betsafe brand in Kenya

Betsson has agreed a deal with Incentive Games to provide a suite of titles to launch on its Betsafe brand in Kenya. “We are delighted to be aligned with the Betsson Group and providing bespoke free-to-play and pay-to-play games for the Betsafe brand,” commented John Gordon, CEO of Incentive Games. “We do not take a…

Kenya – Incentive Games continues foray into African market with NewPlay Group partnership

Incentive Games has continued its foray into Africa by signing a new deal with NewPlay Group. The deal will see Incentive Games provide its virtual football wagering game to two of the group’s brands in Kenya and Ghana: launching initially with Playabet in Kenya, followed imminently by a Ghana roll-out. Built using Incentive Games’ proprietary…

Kenya – SportPesa could return to Kenya following favourable tax ruling

Kenyan betting operators have won a tribunal on whether their players should pay tax on their winnings instead of their original stakes with the Kenyan Tax Appeals Tribunal agreeing with the claim. The court ruled that the tax could only be applied to a player’s winnings at the end of every month, and that the…

Kenya – New taxation forces SportPesa out of Kenyan sports betting

New levels of taxation have forced sports betting company SportPesa out of Kenya. The Nairobi-based company warned that the new 20 per cent tax, up from ten per cent, will force a decline in revenues for the government and could force some parts of the industry underground. It described the regulatory landscape in Kenya as…

Kenya – Safaribet Kenya unveils affiliate program with Income Access

SafariBet – Kenya, a Nairobi-based online sportsbook focusing on the Kenyan market, has launched a new affiliate program in partnership with Income Access, Paysafe Group’s marketing technology and services provider. Safaribet Kenya, which features an innovative group-betting product, will use Income Access’ affiliate software to optimise program performance and growth. Founded in 2016, Safaribet Kenya…