Tag Archives: Loyalty
US – MGM Detroit to install IGT’s Cardless Connect
MGM Resorts has confirmed it will install IGT’s Cardless Connect technology to provide players with exciting new loyalty card and transaction capabilities through mobile devices. The initial deployment is targeted for MGM Grand Detroit in Q4 of 2016. Cardless Connect is an integrated technology that can be embedded into a casino mobile app to enable…
US – House Advantage to install at 21 Boyd Gaming properties
House Advantage has entered into an agreement with Boyd Gaming Corporation that will bring House Advantage’s advanced customer loyalty software, HALo Core, to each of Boyd Gaming’s 21 wholly owned casino properties. Installation is expected to begin this month. “Boyd Gaming is committed to providing our guests a truly memorable entertainment experience each and every…
Philippines – House Advantage shows loyalty to Tiger Resort
Customer loyalty solutions company House Advantage has entered into an agreement to deploy its HALo Core loyalty solution at Tiger Resort Leisure and Entertainment in Manila, Philippines. House Advantage’s HALo CORE is a software suite of patron loyalty technologies. The multi-platform loyalty marketing solution and its Advanced Marketing tools create an engaging experience for the…
US – Affinity Gaming to implement GameChanger Revenue Strategy
Affinity Gaming will implement the GameChanger Revenue Strategy Solution from Duetto, a specialist in hotel and casino profit optimisation technology, bringing new price optimisation, loyalty and forecasting capabilities to five Affinity properties in the Las Vegas region. These include Buffalo Bill’s Resort & Casino, Primm Valley Resort & Casino, Whiskey Pete’s Hotel & Casino, Silver…
US – House Advantage signs up Gary Kapral
Leading loyalty solutions provider House Advantage has named gaming industry leader Gary Kapral as the company’s new Chief Operating Officer, pending any necessary regulatory approvals. He will be based in the company’s Las Vegas headquarters. Kapral most recently served as Senior Vice President of Operations at Bally Technologies. At Bally, he successfully executed operational and…
UK – Cash is king as Aspers launches new Aspire Xtra Loyalty Scheme
European Casino Operator of the Year, Aspers Casinos has launched a revolutionary new loyalty scheme that will see customers rewarded with instantly transferable ‘freeplay’ balances for the first time ever in the UK.
 Thanks to innovative new technology, which is exclusive to Aspers and developed in partnership with International Gaming, all four of the group’s…
UK – PIMS-SCA launches PrizePad Vault with Empire Casino
Risk management company, PIMS-SCA, has launched its latest campaign with Empire Casino, Leicester Square, who will be using the PIMS-SCA PrizePad Vault game as part of a wider campaign to encourage customers to sign up for the new Empire Casino loyalty card. The loyalty card allows members entry to exclusive promotional events plus offers on…
