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Tag Archives: Marketing

US – Genius Sports acquires creative performance platform to enhance video marketing capabilities

Genius Sports has entered into a definitive agreement to acquire Spirable, a creative performance platform. Spirable allows brands, agencies and rights holders to create, automate and optimise highly personalised content. The at-scale offering uses live and contextual data and AI to distribute content across the major digital media channels including Facebook, Twitter, YouTube and Snapchat….

France – Barrière marketing campaign hits the beach

French casino group Lucien Barrière is launching an advertising campaign from the beach this summer aimed at holidaymakers who are staying near the group’s casinos. Known as Plage Roulette. the advertising concept is social and experiential, and aims to develop brand awareness and create traffic and animation in its establishments: a first in the world…

China – Lawrence Ho criticises Crown’s approach to player acquisition

Melco Resorts CEO Lawrence Ho has criticised former Macau partner Crown Resorts for not being ‘discrete’ in its marketing to VIP customers in mainland China. Crown’s stance led to the arrest of 18 members of staff in China and sent shockwaves through the industry in Asia. Taking to the Financial Times, Mr Ho said Crown…

Gibraltar – Novomatic’s Casino Admiral deploys TraffGen’s in­property marketing platform

TraffGen has announced that Novomatic’s Casino Admiral property in Gibraltar has deployed its Hub Pro marketing platform. Casino Admiral will use TraffGen’s system to replace & enhance all marketing & in­property reporting, marketing tools and player development management. Additionally, Casino Admiral will be the first European installation of TraffGen’s PromoBeacon player tracking & engagement product…

US – Fallsview Casino wins advertising awards

Fallsview Casino has once again been acknowledged at this year’s American Gaming Association Communications Awards ceremony held on October 1 in Las Vegas, recognising outstanding achievements in advertising and corporate communications in the global gaming industry. Fallsview Casino was honoured to stand next to internationally acclaimed casinos such as Wynn Resorts Ltd. and MGM Resorts…

Germany – Carroll Consulting launches new website

Carroll Consulting, based in Germany, has updated its website to better reflect exactly what it offers the industry. The focus is on communication in two forms: marketing communications and translations. The industry press is an essential way to inform the market of company activities, successes, plans, case studies, etc. Carroll Consulting has the experience to…

Vietnam – Grand Ho ups the ante in player search

The Grand Ho Tram Strip, Vietnam’s first international luxury casino resort, has appointed JWT Vietnam to be its Agency of Record as it looks to target visitors from mainland China, Hong Kong, Taiwan, South Korea, Japan, Russia and the “Viet Kieu” (overseas Vietnamese) community in North America. JWT will create print, TV and digital campaigns…

US – Struggling Atlantic City looks for the positives

Despite Atlantic City’s casino revenue dropping by a further five per cent in August, casino executives on the east coast are pointing to another win from the ‘Do AC’ marketing campaign which is looking to put Atlantic City back on the map. The city’s 12 casinos brought in $298.1m, down 4.8 per cent from August 2012 with…

Sweden – Cosmopol demonstrates new 3D technology

Casino Cosmpol has installed a glasses free 3D display to lure gamblers into its flagship Stockholm venue and plans to install more displays should the results warrant it. Swedish production company WizzCom produced a film that shows a winning slot machine flooding money into negative space. The slot machine and the surrounding background in the…