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Tag Archives: NBC Sports

NBC Sports: sports bettors feed the television cycle

Ahead of SBC Summit North America, Danielle Cranin, Senior Director, Content Integration & Partnerships at NBC Sports Group, discusses how the relationship between TV broadcasters and the betting industry is evolving, the success of NBC’s trailblazing BetCasts product, and the exciting potential for integrating a sportsbook with cable technology – removing the need for additional…