Tag Archives: NFL
US – NFL selects DraftKings as first official daily fantasy partner
The National Football League and sports technology and entertainment company DraftKings Inc. today announced a landmark partnership to make DraftKings the first-ever Official Daily Fantasy Partner of the League. This distinctive deal includes exclusive sponsorship of the daily fantasy sports category with access to NFL branding and more across DraftKings’ suite of DFS products and…
Australia – Tabcorp and the NFL partner to bring NFL action and experiences to Australian fans
Tabcorp and the NFL have established a ground-breaking partnership to bring NFL programming and experiences to fans in Australia. As part of the multi-year agreement, TAB will be the exclusive Official Wagering Partner of the NFL in Australia. The partnership combines TAB’s position as Australia’s biggest and best-known multi-channel wagering brand with the NFL’s position…
Canada – NFL signs Gateway Casinos & Entertainment as Canadian betting partner
Gateway Casinos & Entertainment has become the Official National Land-Based Casino Partner of the NFL in Canada. Gateway will have the right to use NFL trademarks in Canada to promote their properties and activate around key NFL events including the NFL Draft, Pro Bowl, and Super Bowl. “We are thrilled to partner with the NFL…
US – National Football League and Sportradar broaden partnership
The National Football League (NFL) and Sportradar, the world’s leading provider of sports data and content, today announced an expansion of their existing partnership, which will license the distribution of NFL official league data and content to more fans around the world. Since 2015, Sportradar has been the NFL’s exclusive distributor of official play- by-play…
US – NFL selects Caesars Entertainment as official casino sponsor
The National Football League today announced they have selected Caesars Entertainment Corporation as the first-ever Official Casino Sponsor of the NFL. Beginning with the upcoming 2019 NFL playoffs, this multi-year sponsorship is focused on Caesars providing unique experiences for NFL fans by using its casino properties, celebrity chefs, premier music artists and a wide range…
US – William Hill inks first ever partnership between NHL team and sportsbook
William Hill US and the Vegas Golden Knights have announced a landmark, multi-year partnership, the first-ever between an NHL team in North America and a sportsbook. “We could not be more excited to partner with the Golden Knights. We are headquartered in Las Vegas and have seen first-hand what this team has done for our…
US – WinStar World becomes first ever casino NFL sponsor with Dallas Cowboys deal
WinStar World Casino in Oklahoma has become the first ever casino sponsor in the NFL with a deal to be the corporate sponsor for The Dallas Cowboys. The partnership combines two ‘global-leading brands’ in a league-changing partnership never before seen. Located on the Texas-Oklahoma state line along Interstate 35, WinStar World Casino has become a…
US – Sports betting to boost NFL revenues by $2.3bn
The National Football League’s (NFL) annual revenue could increase by $2.3bn a year due to widely available, legal, regulated sports betting, according to new Nielsen Sports research, commissioned by the American Gaming Association (AGA). The research analyses the revenue streams that legal sports betting will generate for the NFL: direct revenue from data sales and…
US – Sideline Sports launches Broncos Bingo
The Denver Broncos has partnered with Sideline Sports to activate Sideline Sports’ highly interactive digital product — Broncos Bingo — for all 20 games, 10 at home and 10 on the road. The Broncos Bingo game will be integrated in the Denver Broncos 365 app presented by Verizon, and will be available to fans both…
