Tag Archives: NHL
US – NHL announces partnership with PENN entertainment
PENN Entertainment and the National Hockey League have announced a partnership that designates PENN’s online sports betting brands, ESPN BET in the US and theScore Bet in Ontario, as Official Sports Betting Partners of the NHL. As official league partners, ESPN BET and theScore Bet will have access to a host of entitlements, including IP…
US – BetMGM and the National Hockey League sign new deal
MGM Resorts International, BetMGM, a leading sports betting and digital gaming operator, and the National Hockey League (NHL) has announced a multi-year extension of their groundbreaking partnership. The news comes as MGM Resorts, which operates T-Mobile Arena, prepares to host Honda NHL® All-Star Weekend festivities in Las Vegas Feb. 4-5. Several special events will take place at MGM…
US – Bally’s pens first partnership with NHL franchise
The Nashville Predators and Bally’s has entered into a partnership designating Bally’s as an Official Sports Betting Partner and the Official Free-to-Play Partner of the Nashville Predators and Bridgestone Arena. The partnership, which runs through 2025, will grant Nashville Predators intellectual property rights to Bally’s, as well as provide Bally’s with access to team logos,…
US – Sportradar pens decade-long global agreement with the NHL
Sportradar and the National Hockey League have signed a 10-year global partnership, naming Sportradar the Official Betting Data Rights, Official Betting Streaming Rights and Official Media Data Rights Partner of the NHL, as well as an Official Integrity Partner of the NHL. With a strong emphasis on fan engagement, Sportradar and the NHL will work…
Estonia – NHL partners with OlyBet in the Baltic region
Olympic Entertainment Group, OlyBet and the National Hockey League (NHL) have announced a new partnership naming OlyBet as the Official Sports Betting Partner of the NHL in the Baltic region. The partnership was supported by Sportradar, the NHL’s Official Global Data Distributor. The NHL is utilising ad:s, Sportradar’s data-driven marketing solution providing the League with…
US – AGS celebrates NHL licence agreement with South Point Casino slot launch
AGS has signed a licence agreement with the National Hockey League for NHL-themed slot games and table product offerings in the U.S. and Canada. A Vegas Golden Knights-themed slot machine is the first in the collection, with a debut late last week at South Point Casino on Las Vegas Boulevard. Players at South Point Casino…
US – Bally’s pens first professional sports league partnership with NHL
Bally’s Corporation and the National Hockey League (NHL) has announced the formation of a multiyear strategic partnership designating Bally’s as an Official Sports Betting Partner of the NHL. The deal represents Bally’s first sports betting partnership with a professional sports league. The partnership provides Bally’s with rights to use NHL marks and logos as well…
US – IMG Arena secure live NHL streaming rights
IMG Arena has secured rights to provide U.S. sports betting operators with live streams of select out-of-market National Hockey League (NHL) games via the operators’ digital betting platforms available in legalised markets. Freddie Longe, EVP and MD of IMG Arena, commented: “The NHL is a highly-valued asset in our portfolio, and we are proud to…
US – Unibet and New Jersey Devils strike partnership
Unibet has inked a significant, multi-year sponsorship deal with the NHL’s New Jersey Devils. Hockey Hall of Famer Martin Brodeur – who spent 21 years defending the Devils’ goal and earned the most career wins in the sport – has been named Unibet’s Brand Ambassador to magnify Unibet’s presence in the New Jersey market. Through…
