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Tag Archives: NHL

US – Sportradar pens decade-long global agreement with the NHL

Sportradar and the National Hockey League have signed a 10-year global partnership, naming Sportradar the Official Betting Data Rights, Official Betting Streaming Rights and Official Media Data Rights Partner of the NHL, as well as an Official Integrity Partner of the NHL. With a strong emphasis on fan engagement, Sportradar and the NHL will work…

Estonia – NHL partners with OlyBet in the Baltic region

Olympic Entertainment Group, OlyBet and the National Hockey League (NHL) have announced a new partnership naming OlyBet as the Official Sports Betting Partner of the NHL in the Baltic region. The partnership was supported by Sportradar, the NHL’s Official Global Data Distributor. The NHL is utilising ad:s, Sportradar’s data-driven marketing solution providing the League with…

US – AGS celebrates NHL licence agreement with South Point Casino slot launch

AGS has signed a licence agreement with the National Hockey League for NHL-themed slot games and table product offerings in the U.S. and Canada. A Vegas Golden Knights-themed slot machine is the first in the collection, with a debut late last week at South Point Casino on Las Vegas Boulevard. Players at South Point Casino…

US – Bally’s pens first professional sports league partnership with NHL

Bally’s Corporation and the National Hockey League (NHL) has announced the formation of a multiyear strategic partnership designating Bally’s as an Official Sports Betting Partner of the NHL. The deal represents Bally’s first sports betting partnership with a professional sports league. The partnership provides Bally’s with rights to use NHL marks and logos as well…

US – IMG Arena secure live NHL streaming rights

IMG Arena has secured rights to provide U.S. sports betting operators with live streams of select out-of-market National Hockey League (NHL) games via the operators’ digital betting platforms available in legalised markets. Freddie Longe, EVP and MD of IMG Arena, commented: “The NHL is a highly-valued asset in our portfolio, and we are proud to…

US – Unibet and New Jersey Devils strike partnership

Unibet has inked a significant, multi-year sponsorship deal with the NHL’s New Jersey Devils. Hockey Hall of Famer Martin Brodeur – who spent 21 years defending the Devils’ goal and earned the most career wins in the sport – has been named Unibet’s Brand Ambassador to magnify Unibet’s presence in the New Jersey market. Through…

US – William Hill named as betting partner for NHL

William Hill US, America’s leading sports book operator, has announced a strategic partnership agreement with the National Hockey League (NHL), naming William Hill as an “Official Sports Betting Partner of the NHL.” The deal is the NHL’s third in the sports betting industry following a partnership with MGM Resorts in October and FanDuel in November…

US – NHL announces sports betting partnership with MGM Resorts

The National Hockey League (NHL) has formed a groundbreaking, multi-year strategic relationship in the sports betting category with MGM Resorts International. The announcement naming MGM Resorts the NHL’s first official sports betting partner was made today by NHL Commissioner Gary Bettman and MGM Resorts Chairman & CEO Jim Murren in New York City. “The new…

US – IMG extends streaming partnership with NHL

IMG has extended its multi-territory streaming rights partnership with the National Hockey League (NHL) through the 2020-21 season. The agreement with the world’s premier ice hockey league dates back to 2013 and ensures IMG’s gaming business retains a central part of its multi-sport streaming portfolio. “The NHL has formed an integral part of the IMG…