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Tag Archives: Nicole Pike

How significant a role does betting play in the wider esports economy?

Nicole Pike, Global Sector Head of Esports and Gaming at YouGov Esports and betting are both two quickly rising trends within the broader sports ecosystem. So, naturally, there is heightened excitement around the opportunity for these two forces to combine. But, do consumers share the same enthusiasm for the future of esports betting? Currently, formalised…

Gaming and Esports: The Next Generation

In October, YouGov launched its first whitepaper on esports and gaming entitled Gaming and Esports: The Next Generation. The report provides analysis of the global video games and esports landscape across 24 countries and how it has changed since the COVID outbreak. G3 discusses the report’s findings with Nicole Pike, Global Sector Head of Esports…