Tag Archives: Optimove
Optimove: invest in connecting land-based and online data
Earlier this year, Optimove appointed Peter Miles as the company’s Director of Sales to oversee enterprise sales for the iGaming and iLottery markets. During his 18-year iGaming career, Mr Miles has been responsible for developing and implementing the global business strategy of OpenBet and, most recently, SG Digital. Through his roles as Commercial Director and…
Malta – PressEnter improves CRM capabilities with Optimove deal
PressEnter Group has partnered with Optimove in a bid to scale its retention marketing efforts. The direct integration will power PressEnter Group’s efforts to automate its CRM processes through Optimove’s AI-mapped CRM journeys. PressEnter can now scale and manage hundreds of player segments, orchestrate real-time and scheduled multichannel campaigns, and measure the incremental value of…
UK – Optimove appoints Peter Miles as Director of Sales
Optimove has appointed Peter Miles as the company’s Director of Sales to oversee enterprise sales for the iGaming and iLottery markets. “We’re thrilled to welcome Peter to Optimove, to oversee enterprise sales for new iGaming and iLottery markets,” said Motti Colman, Senior Director of Sales at Optimove. “Peter is a key addition to the team….
Malta – SKS365 strategises with Optimove
International bookmaker, SKS365, is strategically investing in its CRM marketing in partnership with Optimove as part of an enterprise-wide digital transformation. SKS365 will leverage Optimove’s solution to create, orchestrate, measure, and optimise CRM journeys for millions of registered players, including those of its flagship brand, Planetwin365. “Optimove will be a key enabler of SKS365’s strategy…
UK – GVC extends partnership with Optimove
GVC, one of the world’s largest sports betting and gaming groups, has extended its partnership with Relationship Marketing Hub Optimove. This renewal expands the relationship between companies to include the Gala brands, and Roar Digital, GVC and MGM’s joint venture in the U.S. Optimove combines the art of marketing with the science of data to…
Israel – Superbet, iGaming Cloud and Lottoland select Optimove to automate personalized CRM
Three leading online gaming companies choose Optimove’s Relationship Marketing Hub to automate the delivery of highly-personalized player communications, at scale These companies join some of the strongest-performing Power 50 Operators – GVC, Sisal, LeoVegas, BetVictor and Cherry Group – as well as more than 250 other businesses that are using Optimove’s Relationship Marketing Hub to…
Israel – Optimove doubles revenue in 2015
Optimove has announced that from 2014 to 2015 the company doubled its revenue with its number of clients increasing 71 per cent to 180. Optimove’s retention automation platform delivered more than 2.6bn marketing messages to over 56m unique customers on behalf of leading brands, including Zynga, Outbrain, Lucky Vitamin, Scientific Games, Nelly, Adore Me, Sporting…
Israel – Optimove doubles revenue and user base in 2014
Optimove (www.optimove.com), a provider of automated retention marketing solutions, has announced that from 2013 to 2014 the company doubled both its revenue and the number of active users on its platform. Optimove’s number of clients increased 89 per cent to 150, while it ended 2014 with 65 employees, 60 per cent more than it had…
